What makes a state a strong commercial solar market?

Four factors drive commercial solar economics: (1) Utility rates — higher commercial electricity rates mean more savings per kWh of solar production; (2) State incentive programs — SRECs, production incentives, property and sales tax exemptions multiply the federal ITC; (3) Solar irradiance — more peak sun hours mean more annual production per installed kW; (4) Net metering policies — retail-rate net metering maximizes the value of excess solar production. The best markets combine multiple favorable factors; the strongest single factor is almost always utility rate, which directly multiplies every other variable.

What are the top states for commercial solar ROI?

New England states (Connecticut, Massachusetts, New York, New Jersey) offer the strongest ROI based on electricity rates alone, with rates often exceeding $0.20/kWh for commercial accounts. Arizona and California offer exceptional solar production that compensates for somewhat lower rates in parts of those markets. Illinois offers a uniquely strong combination of moderate rates, Illinois Shines SREC income, the ComEd Smart Inverter Rebate, and our established Solar One Illinois installation partner. States like Michigan and Wisconsin have higher-than-average utility rates for the Midwest that make solar economics compelling despite lower irradiance.